World Breastfeeding Week 2021

From 1 to 7 August marks World Breastfeeding Week 2021, and this year focuses on the theme ‘Protect Breastfeeding: A Shared Responsibility.’

World Breastfeeding Week (WBW) is a global campaign aimed at raising awareness on the importance of breastfeeding and promoting action on themes related to breastfeeding.

As a Trust, we recognise the shared responsibility in making sure that each child gets the best start in life, and as such we are committed to supporting those who are able to breastfeed. We have dedicated midwives that specialise in breastfeeding that also train all members of the midwifery team to know how best to support in those early stages of breastfeeding. Our Trust has also been accredited by the Baby Friendly Initiative, which ensures the Trust is using evidence-based practice to enable successful breastfeeding, and to strengthen the bond with baby.

We encourage our patients and visitors to breastfeed wherever they feel most comfortable however, spaces can be provided if you would prefer one. Please ask a member of the team if you would like us to arrange this for you or if you need any help when breastfeeding on-site.

For more information about the Baby Friendly Initiative, and what is involved in the accreditation, please go to: www.unicef.org.uk/babyfriendly/accreditation